Legal intake professional speaking with empathy on a client call, illustrating how tone of voice builds trust and improves legal intake conversion

The Psychology of the Legal Client: Why Tone of Voice Matters

When a potential client calls a law firm, they are rarely calm, neutral, or simply “shopping around.” Most are calling during one of the most stressful moments of their lives, after an accident, an injury, or a legal crisis that has disrupted their sense of safety. In those first few seconds of a call, tone […]

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