Legal intake specialist using empathy to build trust with prospective law firm clients during an intake consultation

Why Empathy Is the Most Underrated Sales Tool in Legal Intake for Law Firms

When law firms think about “sales,” empathy is rarely the first word that comes to mind. Instead, intake conversations are often treated as administrative tasks: gathering facts, qualifying cases, and moving quickly to the next call. Scripts are followed. Checklists are completed. Efficiency is prioritized. But the firms that consistently convert more leads into signed […]

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