How to create and attract the best talent through your job post.

So, you already decided which job you need to fill in your company. Now it’s time to start searching for that person, and the first step is to define all the requirements and craft a job description that you will post in different job portals or share with your network and people you know who might have someone to introduce you.

Here’s a step-by-step guide to creating the perfect job description that will help you get the talent you need: 

  • Step 1: Craft an Engaging Introduction:

Start the job post with an attention-grabbing introduction, use a friendly tone of voice that reflects the culture of your law firm, and aim to produce excitement for the job seekers. Remember, a poor and boring job post won’t engage the right talent, but just those who are desperate to get a job and don’t take the time to read. Ensure it reflects the genuine nature of your firm. If you work hard and long hours, be honest. Honesty will ensure you attract the right candidates for YOUR firm. 

  • Step 2: Specify Job Title and Responsibilities:

Clearly state the job title and the core responsibilities of the virtual position. Emphasize that the role will involve supporting the law firm’s operations remotely, enabling the team of lawyers to concentrate on their expertise. Use a concise and descriptive tone. For example:

Virtual Legal Assistant: Provide comprehensive administrative support to the law firm, allowing lawyers to concentrate on legal matters. Responsibilities include managing calendars, drafting documents, conducting legal research, and organizing case files.

 It is important to be honest and realistic about what you are looking for and what this person will expect from you.

  • Step 3: Highlight Required Skills and Qualifications:

Outline the necessary skills and qualifications for the virtual legal position. Focus on abilities that will contribute to the smooth functioning of the law firm and highlight the expertise needed to perform the assigned tasks effectively. Differentiate between ‘’must-have’’ and ‘’nice-to-have’’ qualifications, this will help potential candidates to determine if they are a good fit for this position. 

Use the tone of voice to emphasize the importance of high qualifications. For example:

Highly qualified individuals with a background in legal studies or paralegal experience.

Proficient in legal research, document drafting, and case management software.

Excellent organizational and communication skills to liaise with lawyers, clients, and other stakeholders.

  • Step 4: Describe the Firm’s Culture and Values:

Illustrate the law firm’s culture and values, showcasing a professional and collaborative environment. Communicate the firm’s commitment to excellence, client satisfaction, and innovation. Highlight any unique benefits or perks that set your organization apart. This information can help attract candidates who align with your company’s aspirations.

Align these aspects with the benefits of working virtually and the impact it can have on the firm’s overall success. For example:

“At our law firm, we foster a culture of professionalism, collaboration, and dedication to our clients. We value innovation and are constantly seeking ways to optimize our operations. By embracing virtual hiring, we aim to unlock the true potential of our legal team while providing a flexible and empowering work environment.”

  • Step 5: Detail Application Process and Deadline:

Clearly explain how candidates can apply for the virtual legal position and provide a submission deadline. Specify the required documents, such as a resume, cover letter, and any other relevant materials. Mention the preferred method of application, whether it’s through email, an online form, or another platform. For example:

“To apply for this virtual legal position, please submit your resume, a cover letter highlighting your relevant experience, and any other supporting documents to [email address] by [deadline]. We look forward to reviewing your application and will reach out to qualified candidates for further steps in the hiring process.”

  • Step 6: Conclude with an Encouraging and Inviting Tone:

Wrap up the job post by reiterating the benefits of virtual hiring and expressing enthusiasm about considering candidates for the position. Provide contact details in case candidates have any questions or need further information. Being accessible and responsive shows professionalism. Encourage interested individuals to apply and convey your anticipation for welcoming the successful candidate into the law firm’s virtual team.

For example:

“Join our law firm’s virtual team and unlock your full potential. Take this opportunity to be part of a dynamic and innovative environment that values your skills and expertise. For more information visit our website! Apply today, and let us embark on this exciting journey together!”

  • Step 7: Maintain your social media channels updated

If possible, include positive quotes or testimonials from current employees about their experience working at the company. This can provide valuable insights into de company culture and encourage potential candidates to apply.

Creating an attractive job post is crucial to attracting top talent and increasing the chances of finding the right candidate for your organization.

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